Premier Recruitment Group are pleased to be partnering with a leading business based in South East London to recruit for a forward thinking CRM Marketing Specialist. Very interesting and varied role. This is is full time and permanent position. 3/6 months based in the head office and hybrid/remote on offer thereafter.
Ideally looking for candidate with Salesforce and Pardot platforms technical expertise in at least one of these CRMs.
Key Responsibilities
CRM Ownership:
- Be the primary owner of the CRM and marketing automation platform, ensuring both platforms are set up to support business objectives.
Data Clean-Up and GDPR Compliance:
- Implement data hygiene practices and ensure that the CRM system is fully GDPR-compliant, particularly around consent management, data retention and communication preferences.
Lead Nurturing and Funnel Management:
- Develop and execute lead nurturing campaigns and automated workflows to effectively guide MQLs through the sales funnel.
Customer Upsell and Cross-Sell Campaigns:
- Build a communication strategy within the CRM to ensure regular, automated updates and outreach to customers and channel partners.
Integration Between Sales and Marketing:
- Optimize CRM processes and dashboards to facilitate smooth handoffs between marketing and sales.
- Automate MQL-to-SQL notifications and monitor sales team activity within the CRM to ensure timely lead follow-ups.
Reporting and Analytics:
- Leverage Pardot analytics to measure the performance of email campaigns, lead nurturing efforts, and customer engagement.
- Provide actionable insights and recommendations to improve CRM effectiveness.
Key Skills and Experience
- Minimum of 4 years CRM management, ideally in B2B SaaS companies.
- Advanced proficiency with Salesforce CRM and Pardot or HubSpot including automation, lead nurturing and reporting tools would be ideal. Candidates with experience with any other CRMs, would also be considered.
- Strong understanding of GDPR compliance and data privacy regulations.
- Ability to bridge marketing and sales processes, ensuring smooth handoffs and follow-ups.
- Analytical mindset with experience in data-driven campaign optimisation.
- Degree in marketing, business, IT or a related field.
- Worked in vehicle technology, fleet management or a related industry would be a bonus.
If you are interested please kindly apply directly or contact Tom Kurczab at Premier Recruitment Group.
